An open letter to BBC Introducing

Please note that the following is strictly of my own opinion, and not that of my employer, the Amazing Media Group (AMG).

Dear BBC,

I produce and present for Amazing Radio, a DAB digital radio station that only plays new and emerging music. Should this make us rivals? No, of course not. We want the same things… possibly.

I’ve become doubtful recently as BBC Introducing focuses on flashy ‘Masterclass’ and ‘In New Music We Trust’ events. These are valuable for artists supported by the Introducing brand, but it seems that sometimes this focus to publicly celebrate ‘the next big thing’ can forget the smaller artists recently being discovered by local BBC Introducing programmes.

Local BBC Introducing shows have to be commissioned by the Managing Editor of the regional centre and I understand this. There are different budgets, schedules to fit the shows into – which explains why some shows are just an hour, some three and others expand outside of the show with regional tours. What I don’t understand is why the BBC cannot invest a mere smidgeon of time in publishing the playlists from each show. It’s incredible that you cannot find programme information for the regional shows.

This might seem like a petty quibble, but I promise you it’s not. What do new, emerging and unsigned artists need most of all? Gigs! You can’t build a fan base (and test their dedication) without building up a loyal following that will support you and your music if you begin releasing. A label will be unlikely to sign a band without a considerable following. Public faith should not be underestimated. Promoters will be looking to BBC Introducing to provide new acts for local gigs – or at least they could be, if the BBC decided to do the simple thing of archiving a list of played acts (with links) from each show.

The BBC Birmingham Introducing website is a good example of what regional BBC Introducing sites should be starting with. The site used to house a comprehensive A-Z of local acts, but I can no longer locate it. There are, however, local artist news articles which is welcome relief from my fears that BBC Online is completely failing to provide us with the information that we pay our licence fees for.

At Amazing Radio our music programming policy is that we only play artists who have uploaded their tracks to amazingtunes.com. This means that our listeners can easily find what they hear on the radio, either by searching for the artists that they’ve heard us talk about on the radio, or by clicking on the hyper linked playlists that we provide on our show pages. We’re also on hand to answer any questions that site users or listeners may have. I occasionally receive emails that ask me about a song or artist, and I’m always happy to answer them,
(complete with a link to the artist’s profile page). Artists can write what they like on their profile pages too, so if they want to direct users to a Band Camp or Facebook fan page, we don’t mind at all!

So BBC, what would I like you do do? Well I’d like to see more effort put into the regional BBC Introducing sites – some shows don’t even have them – and I’d like to see published playlists for each show. Surely it can’t be that hard can it?

All the best,

Frankie Ward

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One comment

  1. DG · March 12, 2016

    This is a great and necessary article. In my humble Amazing Radio is certainly ahead of the game from the emerging talent corner. I also would say that BBC intro do not stick to their word. For instance: BBC intro doesn’t mean lets have X Factor artists on (they have mass coverage – they don’t need the introducing stage) – equally if you’re from London then why are you on BBC intro Essex? There is incredible talent in every region. Be proud of where you’re from and stick to your region – it is disheartening for local artists who are being nudged aside by a band with some profile who reside in another region.
    Just stick to your name BBC Intro – this is all we ask – introduce local acts – and put a playlist up. Artists need profile – BBC say they have created a new music platform (and it is bloody good) but that’s not enough – stick to your guns and promote plug and play like the Amazing Radio policy. BBC please take note.

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