The Show: Redefinition

Birmingham's Bullring Centre has always sought to be at the forefront of technological developments.

When I worked at the lovely Created in Birmingham shop at the Bullring over a year ago, I remember Chris Unitt telling me how he'd been working with the centre to help them establish a reputation as the most tech-savvy mall in Europe. As the Bullring is also a hotspot for roadshow events such as Britain's Next Top Model, Jo Frost: Extreme Parental Guidance and Gok's Fashion Fix, it appears apt that it should look to blend large scale events with their technological ambition.

The Show: Redefinition has been described in the mysterious video below as a 'breathtaking collaboration between fashion and technology'. In a nutshell, the idea is to showcase eight hot looks for the new fashion season using a combination of real and 3D 'volumetric' models and holographics, including 2010 BNTM winner Tiffany Pisani (and anyone who knows me will vouch for the fact that I'm a Next Top Model obsessive!) There're rumours of another special guest in the works, but the Bullring are keeping it zipped for the time being.

The show itself will be part of Style Birmingham Live, an event that once led to my friend being hauled onstage by Trinny and Susannah, being stripped of her things behind a makeshift quilt – held up by fellow 'victims' no less – and made over into a party girl (she's an Oxford scholar).

Despite the show not turning its audience into virtual catwalkers, it will be showing you where you can shop to recreate the looks and will include garments from Reiss, COS, French Connection and my current favourite Forever 21. You'll also be able to create the hair and make-up by paying a visit to Regis (in Debenhams) and The Body Shop.

Being a fashion telly show junkie, I'm most excited by the prospect of behind-the-scenes videos, which may even give away a few hints about how the effects used in the show were produced. If you can't make the show itself they'll also be style guides based around the looks in the show, revealing exactly how you can reinvent yourself as a Hollywood siren or a gothic beauty.

The run of shows kicks off on Friday and, if you missed the chance to enter the Bullring's VIP ticket competition, you'll still be able to catch a glimpse of the action by watching from the balconies overlooking the Lower West Mall at the following times:

Friday 23rd September: 10.30am, 1pm, 3pm, 5.30pm

Saturday 24th September: 11am, 1pm, 3pm, 5pm

Sunday 25th September:  11.30am, 1pm, 3pm

Also, despite the competition being closed, I was having a cheeky browse of the Bullring Birmingham website when I discovered the Rewards page which is amazing – there's currently a Dune discount offer going on (shoe heaven)!

So will you be going? Have you got a coveted VIP seat? I expect your updates via Twitter please!

For more information, take a look here:


This is a sponsored post but don't worry – if I don't like it, it wouldn't appear on here!

Viral video by ebuzzing

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