But what is it? Well quite simply, it's awesome.
As an extension of the Priceless London scheme, which gives you exclusive opportunities such as meeting the cast of hit London musical Billy Elliot and VIP access to some of the city's top venues, Something For The Fans is giving music enthusiasts the chance to win tickets to the BRIT Awards 2012 and meet and perform with three of the UK's biggest musicians. It's fair to say that, despite having sponsored the awards for 14 years, Mastercard have never given away a prize this big.
The top prize Mastercard are offering is the opportunity to perform with a modern chart conquerer in the form of either Brit Critics' Choice Award winner (and Breakthrough Artist nominee) Emeli Sandé, JLS and Labyrinth. The lucky winners will get to perform with their chosen act and have the results broadcast on ITV 1 during the broadcast of the Brits ceremony. In the vein of Mastercard's infamous advertising slogan, 'performing on national TV with Emeli Sandé? Priceless'.
If, like me, you're rather keen to take a shot at winning a prime time slot (I'm a poet), all you need to do is register over at the Something For The Fans website. You can keep registering every day to increase your chances of winning – I've been doing this for the past few days – and then, if your name is drawn out of the hypothetical hat, you'll be invited to upload a video of you showcasing your talents.
As you might have already guessed, I've registered to give it my all with Emeli Sandé, her track Heaven being one of my top pop tracks of the year, but I've been thinking a bit about who I'd really love to duet with. Firstly former Brits Critics' Choice Award winner Ellie Goulding. She's duetted with many a famous face, including indie sweetheart Lissie, but it's her 'Erik and Ellie' cover of Robyn's Be Mine with Erik Hassle that really gets to me. I regularly dream of an encounter with Villagers, where Conor J. O'Brien tells me he's in desperate need of my vocals…
Of course, even if I do miss out on the big prize, I'd be thrilled to win one of the pairs of tickets to the event that Mastercard are offering. This year's event is looking to be controversial – critics' darlings PJ Harvey, Laura Marling and James Blake are being put up against mainstream chart titans such as Jessie J., Ed Sheeran and Coldplay. Something tells me the latter will do really well (even though the highlighter costumes and the tired lyrics of Paradise have failed to win me over.) Single-wise it'll be a big battle between Ed Sheeran for The A Team and Adele for Someone Like You. (I'm championing the lady!) Mastercard's Album of the Year Award really has to go to PJ Harvey, with her removed from the catagory you wouldn't be blamed for saying that the nominations have been based around album sales – or that the judges have limited record collections.
Oh and Mastercard, if you're reading this and you really want to do something priceless for me (aside from letting me perform on telly obviously), would you like to hire me the Roundhouse, fill it with people and let me curate a gig of my favourite bands please? Thanks!