Touchcast

Those of you who follow me on Twitter (hint, hint) may have noticed that I’ve been steadily developing an addiction to video blogging with Touchcast.

Touchcast is a video-based app that you can use on iPad, Mac and PCs to create shortform videos featuring ‘web within the video’ content, such as images, webpages, ‘click-to-buy’ links, Instagram and Twitter feeds. You can record video by cueing up this content (known as Vapps) before recording, or film first and add Vapps later – in other words, you could do a pristine, polished multi camera edit, upload it into the app and add the extra layer of vapp-based content before publishing.

Currently I’m using the former method and fairly sparingly still – I think the key to a good Touchcast is to not throw everything at your viewers but to acknowledge each vapp you’ve included. Hopefully one day I’ll also have a reason to use some of the other features, such as switching between front and back cameras on my iPad during recording and using the whiteboard to draw on the screen.

My first two Touchcast efforts were food-based, the first also serving as a review of Jack Monroe’s ‘A Girl Called Jack’ book  and the second using one of my favourite online recipes; salted caramel millionaire’s shortbread. They mostly feature images so you can actually see what you should expect when actually making the recipes.

With more link-heavy Touchcasts, it’s advisable to let your viewers know that they should save exploring the extra content until after they’ve watched the video once through (or they can put it on pause).

I’m hoping that in future I’ll be able to produce interview-based features. At the moment, Touchcast lets you record to up to five minutes at a time, but you can merge projects together to create a longer edit, so it might mean recording outside of the app, which I’ve not done yet.

Naturally Touchcast is great for shameless self-promotion, so I’ve recently uploaded a video about the interactive Writing for BBC Radio Comedy iBook I produced. If you haven’t already downloaded it for free from the iTunes Store, you can get it here or find an online version over at the BBC Academy of Production website.

Visit my Touchcast channel here and let me know if you give it a go!

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